The Great Indoors Sponsors the Cisco Internet Home

The Great Indoors(SM) will sponsor the Internet Home, a fully functioning home that incorporates broadband connectivity, Internet-enabled appliances, home networking products and services such as the Cisco Internet Home Gateway and an Internet-enabled kitchen.

Located at Cisco's headquarters in San Jose, Calif., the 1,700-square-foot Internet Home showcases the benefits of a high-speed, always-on Internet connection that enables an array of consumer devices and appliances in the home. The home is intended to allow residential developers, home builders, service providers and enabling partners to learn more about the benefits of an Internet Home and to obtain information on how they can become involved in creating Internet Home products and services.

The Great Indoors has supplied a variety of products to the Internet Home, including furniture, lighting, carpeting, home electronics, small appliances and home furnishings.

Benefits of the Internet Home include services such as video on demand for entertainment and educational purposes; energy and security monitoring; personal and family management and simultaneous Internet access from multiple personal computers or Internet appliances.

"We view this sponsorship as an extension of our existing builder business," said Robert R. Rodgers, president, The Great Indoors. "We anticipate the early adopters of the Internet Connected Home will fit well with our existing customer base. The market for Internet Connected products and services is reaching a critical mass -- you're already seeing it with consumers' demand for broadband access."

"Our relationship with The Great Indoors further strengthens our efforts to make the 'Internet Lifestyle' a reality," said Mike Moone, group vice president and general manager, Cisco's Consumer Line of Business. "The Great Indoors has a strong consumer presence and we are delighted to be working with them to further educate homeowners on the benefits of a networked home."

The Great Indoors offers more than 50,000 different products, 75 vignette room displays, thousands of lamps and rugs and hundreds of appliances. Customers can also special order thousands of additional items. The Great Indoors is a unique, one-stop-shopping experience that allows customers to walk in and quickly find everything they need for the interior of their home -- floor to ceiling, wall to wall -- all under one roof.

The soft and stylish shopping environment is designed for one-stop shopping in the four main rooms in the home: kitchen, bath, bedroom and great room.

The Great Indoors is a unit of Sears, Roebuck and Co., a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of nearly $40 billion.

The company serves families across the country through approximately 860 full-line department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the Sears web site, http://www.sears.com/. For more information about The Great Indoors, visit http://www.thegreatindoors.com/ .

This press release includes forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially, including the risks associated with acceptance of the Internet Home model by consumers, competition from other providers, technological challenges, and other factors. Sears intends the forward-looking statements in this release to speak only as of the time of this release and does not undertake to update or revise these projections as more information becomes available.

SOURCE: Sears, Roebuck and Co.

Contact: Media Contact, Peggy Palter of Sears, Roebuck and Co.,
847-286-8361

Website: http://www.thegreatindoors.com/

Website: http://www.sears.com/








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