Kmart to Give Away a Billion Shop Your Way® Points if Five Ridiculously Awesome Things Happen at the 'Big Game'

Retailer's first-ever V.E.R.V. bus will be in the Houston area to get members ready to win big

HOFFMAN ESTATES, Ill., Feb. 2, 2017 /PRNewswire/ -- No matter which team fans are rooting for in this year's 'Big Game,' the one thing everyone can cheer for is free Shop Your Way Points® from Kmart. Kmart is launching 'The Ridiculously Awesome Billion Point Giveaway' to give members the best win of all. The promotion gives members a chance to earn a share of one billion points if one of five designated 'ridiculously awesome' things happen during the 'Big Game.'

"On television's biggest night, we knew Kmart also had to go BIG! 'The Ridiculously Awesome Billion Point Giveaway' by Kmart is a whole new take on the twists and turns that could happen during a game," said Kelly Cook, chief marketing officer, Kmart. "We are rooting for one of Kmart's ridiculously awesome moments to happen so members can win big and shop till they drop!"

'The Ridiculously Awesome Billion Point Giveaway' will award members with a share of one billion Shop Your Way Points. The number of points that each member receives will be determined by the number of pre-determined moments that occur during the 'Big Game' on Sun., Feb. 5. Members should keep their eyes open for Kmart's 'Ridiculously Awesome' pre-determined moments such as:

  • Special teams or defense scores a touchdown
  • A Clydesdale runs in slow motion
  • The halftime entertainment wears a cowboy hat
  • Someone does a touchdown dance
  • A team wins on the last play of the game

Members must be a Shop Your Way member and have the Kmart app to qualify for the promotion. Shop Your Way membership is free and sign-up is available via the Kmart app. The mobile app is available for download in the Apple App Store and Google Play. For more information visit Kmart.com/BPG.

THE 'BIG GAME' CELEBRATION GETS BIGGER
Kmart's first-of-its-kind Virtual Experience Recreational Vehicle (V.E.R.V.) bus has toured the nation, so far making stops along the west coast. Its next stop will be in the Houston-area to celebrate the 'Big Game' and give fans around the country a reason to download the Kmart app and cheer on 'The Ridiculously Awesome Billion Point Giveaway.'  

Kmart's V.E.R.V. bus was designed by world famous, West Coast Customs. Fans can participate in the fun at the Players Tailgate on Sun., Feb. 5. It is outfitted with the latest in technology and design, featuring digital displays, interactive photo booth, shoe customization station, unique product displays and more. Once inside the bus, participants can slip on a virtual reality headset to play hundreds of virtual reality games and experiences like Football VR on Steam, Fruit Ninja and theBlu.

"We were thrilled to partner with Kmart on this one-of-a-kind and technologically-forward build," said Ryan Friedlinghaus, chief executive officer and founder of West Coast Customs. "V.E.R.V. has all of the elements of a true West Coast Customs build, including the latest virtual reality equipment for a unique user experience. We are excited it is in the Houston area during the championship game."

To learn more about the Kmart V.E.R.V. bus, visit http://bit.ly/2jRFjFl. Make sure to check out the making of Kmart V.E.R.V. bus on Velocity's "Inside West Coast Customs" on Tues., March 21 at 9 p.m. EST/ 6 p.m. PST.

*No purchase necessary to enter or win. See http://www.kmart.com/en_us/dap/BPG.html for terms and conditions.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. Kmart's V.E.R.V. coast-to-coast mobile tour, will travel nationwide.

About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.

About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV's Pimp My Ride, West Coast Customs' pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs franchises in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60,000 square foot facility, is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget.

Media Contacts
Hallie Herrmann
Zeno Group for Kmart
312-527-2SHC (2742)
Hallie.Herrmann@zenogroup.com

Tricia Perrotti
Kmart
551-226-0488
Tricia.Perrotti@searshc.com

SOURCE Kmart








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