Kmart Announces Hottest Toys this Holiday Season with Annual Fab 15 List

Including Favorites from L.O.L Surprise! and LEGO®, Kmart has Something for Kids of all Ages and Stages as Leading Toy Destination for Holiday Shoppers

HOFFMAN ESTATES, Ill., Sept. 27, 2018 /PRNewswire/ -- Kmart unveiled this holiday season's hottest toys on its annual Fab 15 list. With more than 50 years' experience selling the most popular and beloved toys for children of all ages, Kmart is using its expertise to help parents get a jump on their holiday shopping with this celebrated list featuring today's most desired toys. From classic brands including Nerf, Barbie and Hot Wheels, to popular new additions like L.O.L Surprise! and Vampirina, there's something on this list for all kids. To round out a robust toy offering this holiday, Kmart also announced a dedicated toy catalog and a holiday layaway offering.

Kmart (PRNewsfoto/Kmart)

"Toys have been something our members have loved about Kmart for generations. As a leading toy destination, we have a legacy of selling the most popular toys and providing expert advice on what kids want and will love," said Michael O'Connor, vice president of seasonal and toys at Sears Holdings. "Releasing the Fab 15 list is a direct result of our members' feedback and their desire to have a list help guide their holiday toy shopping. We hope to make every child's holiday 'wish list' dreams come true while also providing great savings and other benefits to our members."

Fab 15 List

Top toy picks for the 2018 holiday season include:

  1. Hot Wheels Mega Garage by Mattel
  2. Beyblade SwitchStrike Battle Tower by Hasbro
  3. Ready2Robot Battle Pack by MGA
  4. Hairdorables by Just Play
  5. L.O.L. Surprise! Bigger Surprise! by MGA
  6. 2018 Holiday Barbie by Mattel
  7. Baby Alive Potty Dance Baby by Hasbro
  8. Barbie Dreamhouse by Mattel
  9. Sunny Day– Sunny's Styling Head by Fisher-Price
  10. LEGO Super Heroes The Hulkbuster Smash by LEGO
  11. Vampirina Rock N' Jam Touring Van by Just Play
  12. Monopoly Cheaters Edition by Hasbro
  13. Nerf Rival Prometheus by Hasbro
  14. Disney Mickey Mouse Clubhouse Hot Diggity Dancing Mickey by Just Play
  15. Disney Sing and Spin Scooter Minnie by Just Play

Visit www.kmart.com/fab15 to view the full toys assortment. 

Toy Catalogs
Kmart will debut 2018 print and online toy catalogs, available on October 21, which will showcase all the hottest toys this holiday season— including items from the Fab 15 List. Now parents, grandparents, aunts and uncles can easily find the perfect gift for any child, and kids can create their "wish lists" by browsing through the catalogs.

Holiday Shopping with Layaway
Shop Your Way® members can place the most popular items across dozens of categories, including toys, home products, apparel and electronics, on layaway through in-store and online contracts at Kmart.

For members, buying toys—including those on the Fab 15 List—at Kmart means earning points that can be redeemed on future purchases like other holiday items. Members have access to special pricing, sales and digital coupons that can be loaded directly into their account. This year's toy member offer is $10 INSTANT SAVINGS on any Toy purchase of $50 or more with qualifying Sears card.

About Kmart 
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information, visit the company's website at kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: facebook.com/kmart | Twitter: twitter.com/kmart | Instagram:Instagram.com/kmart

Media Contact:
Larry Costello
Sears Holdings
(847) 286-9036
Larry.Costello@searshc.com

SOURCE Kmart








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