November 3, 1997
KMART LAUNCHES "REWARD YOURSELF" CREDIT CARD SWEEPSTAKES
TROY, Mich. - A lucky Kmart credit cardholder could win a 1998 Jeep Grand Cherokee Laredo or a cruise in the "Reward Yourself" sweepstakes at all Kmart stores from Nov. 2 through Dec. 31, 1997.
Kmart credit cardholders are automatically entered everytime they use their Kmart credit card from Nov. 2 through Dec. 31. Customers who apply for a Kmart credit card during this time period also are automatically entered in the sweepstakes.
Grand Prize in the "Reward Yourself" sweepstakes is a 1998 Jeep Grand Cherokee Laredo. Three first prizes will be awarded for a 7-day cruise for a family of four aboard Carnival Cruise Lines. Also, Kmart will award 50 second prizes of an RCA Portable CD Player.
"The Kmart credit card provides a very rich rewards program by giving back to cardholders up to 6 percent of their annual eligible purchases. The sweepstakes brings additional excitement to our shoppers and rewards them for using their Kmart card," said Tom Lemke, Kmart vice president, direct marketing.
More than one million shoppers carry the Kmart credit card which was launched in August 1996, in partnership with Beneficial National Bank USA. Shoppers can apply for a Kmart credit card by going into a store and filling out an application to get instant credit, mailing the application in, or applying on-line through the Kmart Web site at www.kmart.com.
Kmart Corporation serves America with 2,122, Kmart, Big Kmart and Super Kmart stores. In addition to serving all 50 states, Kmart operations extend to Puerto Rico, Guam and the U.S. Virgin Islands. More information about Kmart is available through the World Wide Web at www.kmart.com.