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The Weight Is Over: Five Winners Lose 194 Pounds as Kmart Encourages 24,000 Americans to Achieve Healthier Lifestyle

   Diana Tollerud Wins the Kmart 'New Day Your Way' Contest and More than
                         $10,000 in Cash and Prizes

    HOFFMAN ESTATES, Ill., May 28 /PRNewswire/ -- Kmart announced today
that Diana Tollerud from Gurnee, Ill., is the grand prize winner of the
annual "New Day Your Way" contest, which is part of Kmart's commitment to
helping customers shed those extra pounds and achieve their fitness goals
in 2008. During the 12-week contest, Kmart provided more than 24,000
Americans across the United States with the tools necessary to work towards
weight loss and a healthier lifestyle. The top 5 winners were chosen by the
following criteria: weight lost during the contest, dramatic physical
transformation in before and after photos, and most inspirational essay.

    After being found pinned between two vehicles from a car accident in
2003, Diana underwent knee surgery, which prohibited her from the running
she used to enjoy and allowing extra weight to add on. However, through the
guidance and motivation of the New Day Your Way program, this 44 year-old
mother of three shed 38 pounds and is enjoying running again, along with
the fresh, new benefits of a healthy body and mind.

    Diana has been recognized for her amazing transformation and will
receive $10,000 in cash, a $1,000 Kmart gift card and gifts from contest
sponsors, such as a Weslo 60CT Treadmill, a makeover at John Frieda Salon
provided by KAO Brands, a Bally's Mini-Stepper, a Slim-Fast gift basket,
$250 gift basket from L'Oreal, and much more! She will also appear in
future Kmart New Day Your Way advertising.

    "I'm so excited about all of the weight that I've lost and the new
sense of confidence that I've gained," said Diana. "I found it so easy to
stick to my workout regimen with the support of other contest participants
on the New Day Your Way social networking and online discussion boards and
look forward to showing off the new me this summer!"

    Winners Trelana Nance from Florissant, Mo., David Murphy from Galt,
Calif., Billie Smith from Thomasville, N.C., and Cynthia Krusza from
Lansing, Ill. also were chosen by Kmart judges as runners up for the "New
Day Your Way" contest. These winners participated in bi-weekly weigh-ins at
their local Kmart and submitted inspirational essays on the theme "How
Kmart Has Helped To Bring Out A New You."

    The winners will receive a combined total of more than $30,000 in cash
and prizes, including a trip to New York City, the Fit Body Elliptical
Bundle, John Frieda Brands Gift Basket, Active Series 20 by Schwinn
Recumbent Bike, and will appear in future Kmart advertising.

    "Kmart is committed to helping customers work their way to a healthier,
happier lifestyle, and we're thrilled to be honoring such dedicated
individuals for their hard-earned fitness achievements while on the New Day
Your Way program," said Bill Stewart, senior vice president and chief
marketing officer, Kmart.

    To arrange an interview with any of the New Day Your Way contestant
winners, please contact Chelsea Moreno or Kirsten Whipple (information
above).

    About Kmart

    Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq:
SHLD), is a mass merchandising company that offers customers quality
products through a portfolio of exclusive brands that include Jaclyn Smith,
Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit
the company's website at http://www.kmart.com or the Sears Holdings
Corporation website at http://www.searsholdings.com.


SOURCE Kmart





 

 
Web site: http://www.kmart.com http://www.searsholdings.com

  

 
CONTACT: Chelsea Moreno of Euro RSCG Worldwide PR,
 +1-212-367-6825, chelsea.moreno@eurorscg.com, for Kmart; or
 Kirsten Whipple of Sears Holdings, +1-847-286-3037,
 kwhippl@searshc.com