Sears Public Relations And Communications
Green Your Home While Saving More 'Green' at Sears
Just in Time for Earth Day the Leading Retailer of ENERGY STAR(R)
Qualified Appliances Helps America Save More Money On Kenmore Elite ENERGY
HOFFMAN ESTATES, Ill., April 8 /PRNewswire/ -- Sears, the leading
retailer of ENERGY STAR-qualified appliances, is honoring Earth Day (April
22) by offering its customers an additional 10% off Kenmore Elite ENERGY
STAR-qualified appliances - on top of existing promotional prices each
Monday throughout the month of April.
"We've listened to our customers, who are under pressure in society to
make a green choice," said Kevin Brown, Vice President and Chief Marketing
Officer of Home Appliances for Sears Holdings. "At the same time, our
customers face increasing economic pressures. Choosing energy-efficient
appliances makes financial sense because of the significant savings in both
water and energy," Brown added. "Green Mondays make it easier to make a
green choice with the nation's number one brand of energy-efficient
appliances - Kenmore.
"Sears knows more about energy-efficient appliances than any other
retailer. We sell more of these products than anyone and our Blue Appliance
Crew will help match customers with the ENERGY STAR-qualified product that
meets their family's needs," Brown added.
Green Mondays is one more example of Sears' commitment to increase
customer awareness of the financial and environmental benefits of using
energy efficient appliances. Sears has also made shopping for green
products even easier. In March 2009, Sears launched the online ENERGY STAR
Rebate Center -- a program to help educate Americans about the millions of
dollars in rebates that are available for ENERGY STAR-rated products and
make it faster to receive these rebates.
Sears Blue Appliance Crew walks customers through the rebate process
online for ENERGY STAR-qualified purchases while in the store, eliminating
the need to take tear pad sheets home and mail in their rebates, thus
putting time back in customer's busy schedules and enabling them to receive
their rebates sooner.
Sears has demonstrated its commitment to increasing America's energy
efficiency through its actions over more than 10 years. Sears sells more
ENERGY STAR-rated appliances than any other retailer. In fact, in 2008,
Sears was the first retailer to sell more than 3.1 million ENERGY
STAR-qualified appliances from the nation's top brands, including Kenmore,
the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY
STAR-rated appliances helped save America nearly 700 million Kilowatt
hours, over four billion gallons of water, and over $100 million dollars.
For more information on the Kenmore Elite Appliance products that
qualify for the 'Green Monday' discounts and for information on ENERGY
STAR-qualified appliances from the nation's 10 leading brands, visit
Sears.com and look for the ENERGY STAR logo.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,800 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
CONTACT: Larry Costello of Sears Holdings Corporation Public
Relations, +1-847-286-9036, or +1-847-346-4514,
firstname.lastname@example.org; or Regina Pelz-Westergaard of Euro RSCG
Worldwide PR, +1-847-286-8984,
email@example.com, for Sears Holdings