CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears and Kmart Designers Team Up at the Fifth Annual Design on a Dime Benefit
TV Design Star Ty Pennington and Actress and Designer Jaclyn Smith
Provide Sneak Peek of Upcoming Fall 2009 Collections
HOFFMAN ESTATES, Ill. and NEW YORK, April 15 /PRNewswire/ -- Kmart and
Sears will partner with Housing Works Thrift Shops to present the fifth
annual Design on a Dime benefit event on May 7-9 in New York City. Both
Kmart and Sears will showcase four stylized vignettes with designs from
their forthcoming fall 2009 home collections. The exclusive previews will
celebrate the creative work of Jaclyn Smith, Ty Pennington, an impressive
team of top designers from the Sears Holdings Home Design office, and a new
collection from Country Living Magazine. More than 200 designers
collaborate each season to bring the best trends and inspirations in both
home and apparel to customers who shop Sears and Kmart.
TV design star Ty Pennington will offer attendees a hands-on, sneak
peek at Ty Pennington Style, bringing customers up-close and personal to
forthcoming trends for fall 2009. His space will feature the hottest
colors, palettes, techniques and styles for the season. In addition,
Pennington will show how easy and affordable it is to incorporate the
latest trends in your home.
Guests will also learn how to get that Hollywood Glam look for less
with Jaclyn Smith as she personally unveils her latest designs. The Jaclyn
Smith Home Collection - sold exclusively at Kmart - was launched last fall
and will now offer both Today and Traditions signature styles. "In
developing the expanded Jaclyn Smith line, it was important to me that
customers be empowered to create an entire living space from my home
collection - whether it be a dining area, a bedroom and adjoining bath, or
a beautiful outdoor getaway," said actress Jaclyn Smith. "The Design on a
Dime extravaganza provides an opportunity to see how beautifully it can all
come together with a forward look at fall."
Kmart's and Sears' third contribution to the event will be the
unveiling of The Country Living Collection. Sarah Gray Miller, Country
Living magazine's editor-in-chief, will make a guest appearance to debut
the collection, which reflects the new look of the magazine and its wide
interpretation of country style. This newest line of home fashions will
roll out nationwide late summer at Sears and Kmart locations across the
country.
"In offering a preview of our fall inspirations, we get to extend
what's normally an insider privilege to the public at large. We love that
approachability, inherent to the event, and the way it's married to
beautiful design," said Theresa Strickland, Chief Home Design Officer for
Sears Holdings. "We're thrilled to showcase our designers' abilities among
such notable industry talent, and we can't imagine a better venue to
premier our new collections - and an exciting new brand - while
contributing to Housing Works' very special cause."
Design on a Dime is New York City's most popular interior design
charity event. In celebration of its fifth anniversary, 50 of the world's
top interior designers will create unforgettable room vignettes with new
merchandise, donated and then sold for 60 to 80 percent off retail pricing.
Since its inception five years ago, Design on a Dime has raised $2 million
for Housing Works, Inc., New York's largest AIDS service organization. Last
year's Design on a Dime raised $65,000 for Housing Works.
Ty Pennington, host of Extreme Makeover: Home Edition, and actress and
designer Jaclyn Smith will make their personal appearances at the event
alongside Sarah Gray Miller on May 7 from 6 to 9pm at the Design on a Dime
VIP kick-off event, located at the Metropolitan Pavilion at 125 West 18th
Street. Ticket prices start at $150. To purchase tickets or for more
information, visit http://www.housingworks.org/dime or call 212-645-1888 ext. 164.
The May 7 VIP event is followed by free and open-to-the-public shopping on
May 8 and May 9 from 10 a.m. to 6 p.m.
ABOUT HOUSING WORKS
Founded in 1990, Housing Works has provided lifesaving services such as
housing, medical care, meals, job training, legal help and HIV prevention
education to more than 20,000 homeless and low-income New Yorkers. All
Housing Works Thrift Shops profits go to Housing Works. For more
information, visit http://www.housingworks.org.
ABOUT SEARS HOLDINGS CORPORATION
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR,
+1-212-367-6947, carolyn.goldberg@eurorscg.com, for Sears
Holdings Corporation; or Amy Dimond of Sears Holdings
Corporation, +1-224-735-8983, adimond@searshc.com
