CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Holdings Helps Americans Reduce Their Homes' Carbon Footprint
New Online Resources Offer Eco-friendly Products and Tips to Live a
Greener Life
HOFFMAN ESTATES, Ill., April 23 /PRNewswire-FirstCall/ --Ushering in a
sense of renewal, spring's arrival also brings with it an opportunity for
Americans to find easy ways to reduce their carbon footprint and increase
their home's energy efficiency. Sears Holdings today introduced
Sears.com/green and Kmart.com/green - new online resources to give
Americans the tools to reduce their carbon footprint in every room of the
home.
"As the leading retailer of ENERGY STAR-qualified appliances, Sears'
focus has long been on supporting our customers as they strive to live
greener lives," said Don Hamblen, Sears' chief marketing officer. "Sears
Holdings' new green Web sites serve as tools for our valued customers to
learn more about the latest green products, services and solutions to help
save money and the environment."
Sears.com/green and Kmart.com/green provide an interactive map of the
home with room-by-room options, from the attic to the living room to the
basement, with tips for making homes more energy efficient. The Web sites
simplify the process for their customers with additional information,
including:
>
-- Tips by climate zone: Provides information for making homes in the five
climate zones more energy efficient. Now, it does not matter whether
online savants live in the north or south, Sears and Kmart have
geographically customized the resources needed to help customers save
water, energy and money in their homes.
-- Eco-friendly kids' tools and games: Kids have the chance to be
involved in making their homes greener and learn how to avoid being a
litterbug with an eco-checklist and kid-ready tips for being energy
efficient.
-- Recycling center: Compiles the must-have know-how on responsible
disposal of appliances, batteries and paint. In addition, it provides
information on Sears' haul-away program to ensure that everyone has
the resources available to live greener and more responsibly, even with
old and used products. The site also educates customers about how Sears
recycles their old automotive battery when they buy a new one.
-- Eco-friendly products: The "Shop Green" tab on Sears.com/green
provides quick access for customers to learn more about products like
Craftsman's battery-powered lawn mowers and propane-powered line
trimmers, as well as organic mattresses and ENERGY STAR-rated appliances
and electronics.
"Sears and Kmart's sustainability efforts did not stop at just
providing information on how to live greener. We combated the misconception
that it costs more 'green' to 'go green' with relevant, applicable ideas
for any family," said Mark Snyder, Kmart chief marketing officer. "Not only
do both Web sites showcase green products that are categorized to green the
home, green our customers' lives and green their yards, Sears Holdings sees
living greener as a means to enrich the entire family, by getting everyone
involved."
Not only does Sears offer the broadest selection of ENERGY
STAR-qualified products ranging from refrigerators to washers and dryers as
well as exclusive brands such as Kenmore and Craftsman that are
environmentally friendly, the retailer also provides:
>
-- Recycling: Sears was the first retailer to participate in the
Environmental Protection Agency's Responsible Appliance Disposal
program, ensuring proper and green disposal of appliances for customer
haul-aways.
-- Green reward program: Incents Sears shoppers to choose
environmentally-friendly purchases through Green Reward Card. When
customers purchase a Kenmore Elite Grill and the delivery/haul-away
feature throughout the first two weeks of May, they will receive a $10
Green Reward Card.
-- Home Service solutions and product maintenance programs: Helps ensure
customers can achieve a more eco-friendly home through Home Service
Energy Audits (available only in Southern California) that identify ways
to create a healthier, more-sustainable living environment and enable
customers to save up to 40 percent on their energy bills.
Sears is offering a variety of discounts and services on
energy-efficient products now through Tuesday, June 30. Visit Sears.com,
Kmart.com or visit a local store for more details.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,800 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://Sears.com/green http://Kmart.com/green
http://www.searsholdings.com
CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears
Holdings Corporation; or Tom Aiello of Sears Holdings
Corporation, +1-847-286-7387, taiell1@searshc.com
