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Kenmore Announces New Senior Leadership, Showcases Innovative Products at K/BIS 2009
Nation's Leading Appliance Brand Delivers Value, Style and the Next
Generation of Products Designed to Increase Household Energy Efficiency
ATLANTA, May 1 /PRNewswire-FirstCall/ -- Kitchen & Bath Industry Show
-- As one of America's most trusted brands with one of the broadest
assortments of home appliance products, the Kenmore(R) brand once again
reinvigorates the category by introducing exciting new products and
features at this year's annual Kitchen and Bath Industry Show. The latest
Kenmore innovations will be featured in the Sears Booth (C3019) presented
by the new Kenmore senior leadership team. With innovation and value in
mind, this year, Kenmore introduces a range of appliances aimed at
increasing energy efficiency while continuing to offer contemporary styles
with much-needed solutions for families with on-the-go lifestyles.
"Customer focus and feedback is top of mind for Kenmore. We have
secured our position as the market leader by listening to our customers and
creating solutions to meet their biggest needs such as innovations that
make appliances run quicker, easier and better all at a great value," said
Betsy Owens, Kenmore brand's new vice president and general manager. "Our
latest product designs exceed the expectations of the Kenmore customer by
bringing innovation previously only available with a hefty price tag down
to price points that are more affordable for today's pocket book. By doing
so, we are offer a unique combination of innovation, reliability and style
at a value unmatched in the industry."
Providing great value is not the only way the Kenmore brand helps
customers save green. Kenmore's commitment to preserving the environment
has lead the trusted brand to take on education initiatives to help
customers understand as well as take actionable steps to make their homes
more eco-friendly. Kenmore's recently launched advertising campaign
highlights the brand's energy efficiency milestones achieved in 2008
including helping Americans save nearly 700 million kilowatt hours, over
four billion gallons of water, and more than $100 million dollars.
"Kenmore is proud of what we have accomplished in our commitment to
conserve water and energy," said Owens. "More Americans choose Kenmore
ENERGY STAR-rated appliances than any other brand. And, with the number of
ENERGY STAR-qualified appliances we offer, Kenmore shoppers can save more
money, while still protecting the environment. And, since one out of two
American households includes a Kenmore appliance, we know we're making a
difference."
Some of the nearly 20 new products to be showcased at K/BIS include:
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-- Kenmore Elite(R) Trio(R) Refrigerators with Black Stainless Finish: The
first-ever Black Stainless finish on the Kenmore Elite Trio is right at
home in any stylish kitchen. Whether looking to upgrade or completely
remodel, the Black Stainless integrates with black or stainless
appliances, making this Trio the ultimate in beauty, functionality and
performance. This new finish is also fingerprint-resistant. The style
of this French door refrigerator is further accentuated by a flush
dispenser and an easy-to-read blue LCD dispenser.
-- Kenmore Elite Trio Refrigerator with Extra Large Capacity: Kenmore is
introducing its largest French door refrigerator ever at 28 cubic feet.
It features an innovative design that houses the larger 28 cubic feet
interior capacity in the same dimension of a smaller 25 cubic feet
refrigerator. The interior also showcases the organizational genius of
this refrigerator. The recessed LED lights offer up to 50% more space
on the top shelf, and it has a new innovative air-tight crisper drawer
with Moisture Lock technology. It also offers the Kenmore exclusive
Tilt N Take freezer, which gives easy, tilt-out access on the freezer
door for frequently used items like frozen veggies. This refrigerator
is the perfect solution for ongoing consumer needs for more storage
options and keeping food fresher longer.
-- Kenmore Elite Side by Side featuring Shaved Ice: This is a
break-through product with an innovative ice dispenser that offers three
different types of ice - crushed, cubed and the all new shaved ice
option. From smoothies and slushies to ice packs, the new shaved ice
dispenser brings new possibilities to life at home. The Kenmore Elite
shaved ice dispenser creates a full eight-ounce glass of ice in 20
seconds right from the refrigerator door. And, this refrigerator also
offers Microban(R) antimicrobial protection in the crisper drawers,
which helps to continuously inhibit the growth of stain- and
odor-causing bacteria.
-- Kenmore Elite Trio Refrigerator with Hidden Dispense: The exclusive
Kenmore Elite Trio Refrigerator with Hidden Dispense features a premium
French door design with an innovative hidden dispenser and in-the-door
ice making system that provides filtered water or cubed ice dispensed
right through the door. It opens when you need it and hides away when
you don't. This technology is available only on Kenmore Elite. The
amazing interior features elegant LED lighting, a full-width
temperature-controlled pantry drawer and Kenmore exclusive Tilt N Take
freezer door.
-- Kenmore Reversible Door Microhood Combination (MHC): Kenmore Elite
Microhood Combination is the first-ever MHC with new innovative
dual-swing door that can be opened from either side, providing added
convenience to the user. According to current U.S. consumer research,
consumers have strong need for greater ventilation, and this MHC's
powerful 600 CFM ventilation system removes more odor, smoke and fumes
than any conventional MHC vent. Additionally, a wide glide tray helps
maximize usable space and ensures even cooking and heating even for
large casserole dishes.
-- Kenmore Elite Induction Freestanding Range: The Kenmore Elite induction
freestanding range is the first-ever range combined with an induction
cooktop. Induction is the future of cooking. It is faster, safer, more
efficient, more responsive and easier to clean up. Induction cooking
uses a magnetic field to instantly heat the pan directly instead of the
cook-top, which delivers incredibly fast results and incredible control.
Because induction only heats the pan and not the cooktop, the problem of
baked-on spills and splatters is eliminated. This range also features
an extra large 5.8 cubic foot oven with true convection that can evenly
bake four turkeys and three pies at the same time.
-- Kenmore Dual Oven Range: The Kenmore Elite Dual Oven Range offers an
outstanding solution for customers in their every day lives. Research
has shown that consumers want the ability to cook more food at once in
order to speed meal prep and get dinner on the table faster. The
Kenmore Elite Dual Oven Range solves this dilemma, allowing consumers to
cook multiple dishes at different temperatures and settings at the same
time in two independently-controlled ovens. This innovative range also
offers a cooktop with a Bridge Element that is perfect for preparing
pancakes on a griddle and an Expandable Element that allows consumer to
choose a 9" or 12" diameter to fit their pan for more
effective, efficient cooking.
-- Kenmore 6.1 Cubic Foot Capacity Oven Freestanding Range: The Kenmore
6.1 cubic foot capacity freestanding range has the largest hidden bake
oven in the industry. It can evenly bake 100 cookies at the same time.
The hidden bake element makes cleaning a snap and looks great. The
Kenmore exclusive AirGuard(TM) system eliminates unwanted odors from
self cleaning cycle or cooking at the touch of a button. This range
also makes cooking faster with features like the Turbo Boil(TM)
3200-watt element for rapid boiling and a True Convection oven that
bakes food faster with even and juicy results.
For more information on the Kenmore products featured at K/BIS 2009,
please visit Kenmore.com or Sears.com.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,800 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com http://www.kenmore.com
http://www.sears.com
CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears
Holdings Corporation; or Larry Costello of Sears Holdings Public
Relations, +1-847-286-9036, +1-847-346-4514, lcoste5@searshc.com
