CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Craftsman and NASCAR(R) Announce Newest NASCAR(R) Award
NASCAR(R) Craftsman Wrenchman Award Honors Crew Members from Each
Series
CHARLOTTE, N.C., May 14 /PRNewswire/ -- Craftsman, the Official Tools
of NASCAR(R), and NASCAR today announced the newest NASCAR(R) season-ending
award -- the Craftsman Wrenchman Award, to recognize a team member from
each of the three national NASCAR(R) Touring Series who best showcases core
Craftsman attributes of Trust, Quality, Knowledge and Innovation when
performing their job with the race team.
The Craftsman Wrenchman Award is open to all crew members, whether they
work at the track or race shop. Teams will nominate one team member with a
selection committee choosing the finalists. A fan voting will decide the
winner on the NASCAR Sprint Cup Series side, while the selection committee
will choose the winners from the NASCAR(R) Nationwide and NASCAR(R) Camping
World Truck series.
The accomplishments and profiles of each of the 12 NASCAR Sprint Cup
Series finalists, showcasing how they embody the core Craftsman attributes
of Trust, Quality, Knowledge and Innovation, will be featured on
craftsman.com, giving fans a unique opportunity to get a glimpse
behind-the-scenes at what it takes to field a NASCAR(R) team and vote for
their favorites. In addition, one lucky fan will win a trip to NASCAR(R)
Champions Week in Las Vegas to make the presentation to the winning crew
member. Overall, the program is expected to award approximately $170,000 in
cash and Craftsman tools to the winners.
"The NASCAR(R) Craftsman Wrenchman Award will celebrate and reward the
everyday heroes of NASCAR(R) who exemplify the attributes of the Craftsman
brand both in the garage and at home," said Matt McDonnell, manager of
brand development Craftsman. "It's also the perfect opportunity to
establish a personal connection for the fans with important crew members
who typically don't get to step into the spotlight."
Crew member nominations by participating NASCAR(R) Sprint Cup,
Nationwide and Camping World Truck series teams will take place this
summer. A selection committee will narrow the NSCS finalists in August. Fan
voting will commence in the fall, leading up to the announcement of the
Craftsman Wrenchman Award winners on Nov. 22 at Ford Championship Weekend
at Homestead-Miami Speedway. The Craftsman Wrenchman Award will be
presented in early December at the NASCAR(R) Sprint Cup Series Awards
Banquet during NASCAR(R) Champions Week in Las Vegas.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is
the sanctioning body for one of North America's premier sports. NASCAR is
the No. 1 spectator sport - holding 17 of the top 20 highest attended
sporting events in the U.S., and is the No. 2 rated regular-season sport on
television. NASCAR races are broadcast in more than 150 countries and in 20
languages. NASCAR fans are the most brand loyal in all of sports, and as a
result more Fortune 500 companies participate in NASCAR than any other
sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series,
NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four
regional series, and one local grassroots series, as well as two
international series. Also part of NASCAR is Grand-Am Road Racing, known
for its competition on road courses with multiple classes of cars. NASCAR
sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states,
Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New
York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.),
Bentonville (Ark.), Mexico City, and Toronto.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com http://www.craftsman.com
CONTACT: Dara Cothran of Euro RSCG Worldwide PR, +1-212-367-6814,
Dara.Cothran@eurorscg.com, for Sears Holdings Corporation; or
Larry Costello of Sears Holdings, +1-847-286-9036,
Lcoste5@searshc.com
