CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Kicks Off Its 'Patriot Season' With Spring Heroes at Home Rebuilds
Partnering with Rebuilding Together and Valued Customers, Leading
Retailer Encourages Donations for Veteran's Housing Assistance
HOFFMAN ESTATES, Ill., May 15 /PRNewswire/ -- This spring, Sears'
Heroes at Home program and Rebuilding Together, the nation's leading
volunteer home-rehabilitation organization, seek to improve the lives of
American military families in need by making necessary repairs,
improvements or modifications to their homes. To kick off its continuation
of more than 300 Heroes at Home rebuilding projects, Sears and Rebuilding
Together will renovate the Eddie Beard Veterans Home in Chicago on
Saturday, May 16.
Sears is encouraging Americans to join the effort of helping deserving
military families. Between Friday, May 15 and Monday, July 6, donations can
be made in Sears' stores or online at Sears.com/heroesathome. The donations
will support the rehabilitation of homes for veterans and military families
across the country.
"This weekend we're launching Sears' 'Patriot Season' in which our
staff, associates and our customers demonstrate their commitment to the
military through the ongoing Heroes at Home builds and donations," said Don
Hamblen, Sears' chief marketing officer. "The need for America's heroes has
never been greater and our customers want to show their appreciation to
those who serve. By offering the option of giving both online and in-store,
Sears hopes to inspire our customers to partner with us and help these
deserving military families."
Sears customers will be able to show their gratitude in a number of
ways, including:
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-- In-store: Customers can make donations of $1, $5 or $10 at check out.
-- Online: Members of the Sears online community can donate, nominate
participants, including self-nomination and track the progress of the
various builds.
On Saturday, May 16, Sears and Rebuilding Together will kick off its
'Patriot Season' and help to renovate the Eddie Beard Veterans Home in
Chicago from 8 a.m. to 2 p.m. CT. Volunteers from Sears and Rebuilding
Together will conduct a variety of modifications, from the installation of
a ramp and chair lift for handicapped veterans to replacing the carpet and
windows. The shelter provides interim housing for honorably-discharged
veterans, as well as offers counseling, education and job placement
services to help homeless veterans become self-sufficient and lead
productive lives.
Sears' Heroes at Home program provides support to service members,
veterans and their families through joint efforts with various nonprofit
organizations, including Rebuilding Together. Sears Holdings has
spearheaded nationwide fundraising efforts over the past several years,
raising more than $12 million through Heroes at Home. Heroes at Home and
Rebuilding Together have helped hundreds of military families across
America and the commitment continues as Sears Holdings supports the men and
women who serve our country.
To find out more about Heroes at Home, or to nominate a military family
or veteran to the home renovation program through Rebuilding Together,
visit http://www.sears.com/heroesathome. Sears Holdings' ongoing commitment
to assisting troops and their families includes several recruiting and
employment programs. The company offers a military pay differential to
active-duty reservists who are full-time Sears associates. Additionally,
reservists who are employed full time are allowed to continue participating
in life insurance, medical and dental programs.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.
About Rebuilding Together
Rebuilding Together is the nation's largest nonprofit organization
working to preserve homeownership and revitalize neighborhoods by providing
free home repair and modification services to those in need. With the help
of everyday citizen volunteers, skilled trades people, the support of local
business and major corporate partners, Rebuilding Together affiliates in
America's largest cities and smallest towns make life considerably better
for thousands of low- income homeowners. Beyond its core home repair work,
Rebuilding Together also rehabilitates community centers and conducts home
modification and repair programs that focus on aging in place. In addition,
Rebuilding Together has programs dedicated to energy efficiency, veteran's
housing, and disaster recovery and reconstruction. Rebuilding Together is
currently celebrating 20 years as a national organization and the
completion of over 100,000 homes thanks to the efforts of more than 200
affiliates nationwide. For more information, visit
http://www.RebuildingTogether.org.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
http://www.RebuildingTogether.org
CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears
Holdings Corporation; or Tom Aiello of Sears Holdings,
+1-847-286-7387, taiell1@searshc.com
