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Snap. Send. Success! Sears Holdings Unveils Personal Shopper Application for the iPhone(R) Mobile Digital Device

    Leading Online Retailer Combining Live, Personal Service with Mobile
                                 Technology

    HOFFMAN ESTATES, Ill., Dec. 16 /PRNewswire/ -- Last-minute holiday
shopping has just been made easier - and now, it's only an iPhone
application away. In a continued effort to provide customers with leading
online solutions to meet all of their shopping needs, Sears Holdings today
unveiled the Sears Personal Shopper application for the iPhone mobile
digital device, which allows customers to get the products they want in
three easy steps: Snap. Send. Success!

    The new application provides shoppers a unique offering of live people
and personal service combined with the technology of the iPhone mobile
digital device, bringing the interactive, human element of a shopping
experience right into the palm of their hands. Customers now have the
opportunity to speak or share their shopping needs with a live personal
shopper to get exactly what they want.

    While competitive offerings in the retail space match products based
only on technology, the Sears offering uniquely fuses technology and expert
shoppers. The Sears Personal Shopper application for the iPhone mobile
digital device allows customers to take a picture of the desired product
from anywhere, which then gets sent immediately to our team of expert
shoppers. The expert shoppers then work to find the item and contact the
customer via phone or email.

    Additionally, the application offers an option to call in a shopping
request rather than send a photo. This capability allows customers to get
personal attention and service from a Personal Shopper agent who will help
them locate their desired product whenever and wherever they think of it.

    "Sears is continuing to help customers find all the things they need
online in a truly revolutionary way," said Imran Jooma, senior vice
president for Online at Sears Holdings. "We are one of the first retailers
to fuse the right kind of technologies with our award-winning service that
combined, helps our customers find all that they looking for, especially as
we approach the last-minute shopping rush."

    This mobile offering is an extension of the ShopYourWay(TM) campaign
and further evidence of Sears' best-in-class mobile commerce platform. The
award-winning* Sears.com continues to evolve its online product assortment
providing value-oriented customers a site that is simple and easy to use.
Combined, these offerings allow customers to shop how they want, when they
want and where they want.

    Whether they shop from the comfort of their home or through any of the
latest suite of application offerings, customers can easily view an
expanded product assortment from one online shopping destination. From
furniture and art, to appliances and electronics, customers can get
everything they need from Sears.com, backed by an unparalleled online
shopping experience each and every day.

    iPhone is a registered trademark of Apple Inc.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

    For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.

    *Sears.com is recognized as a leader in online and mobile commerce:
Number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top
Customer Experience and overall Best-in-Class in Mobile Commerce by the
Acquity Group.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
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CONTACT: Tom Aiello of Sears Holdings, +1-847-286-7387,
 tom.aiello@searshc.com