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Sears Brings Home Multiple Prestigious Industry Honors

  Retailer Wins Peter Glen Award for Heroes at Home Program and Nine Other
                                   RACies

    HOFFMAN ESTATES, Ill., March 9 /PRNewswire-FirstCall/ -- Sears was
among the top winners at the RACie awards in San Francisco on March 3 --
taking home ten awards including the Peter Glen Award for Sears' Heroes at
Home program which has raised more than $20 million and helped more than
50,000 military families. The Peter Glen award is given to companies who
give back to their community or environment in a unique way. Additionally,
Robert Raible, vice president, integrated marketing communications at Sears
Holdings, was inducted into the Retail Advertising Hall of Fame for his
innovation in print, television and Internet advertising.

    "Awards such as these validate Sears' marketing campaigns that are
driven by the needs and insights of our customers -- our ultimate focus.
It's nice that this is seen and acknowledged by our peers," said Richard
Gerstein, Sears Holdings' senior vice president and president, marketing.
"I congratulate the entire team -- especially Robert Raible for his
leadership -- for continuing to create innovative campaigns that generate
awareness and interest and that, most importantly, motivate consumers."

    The RACie Awards honor the best retail ads, commercials, digital
efforts and other communication materials that consumers first experienced
during the past year. Each piece of work is judged on creativity, strategy,
results, and innovation. Sears was recognized for the following:

    Gold RACies:



 >
    --  Integrated Media Campaign: Back to School
    --  The Brett Favre 60-second spot titled "Cold Feet" (won through an
        audience vote)
    Silver RACies:



 >
    --  Broadcast single media Campaign: Back to School Rock
    --  Website Experience: arrivelounge.com
    Bronze RACies:



 >
    --  Rich Media: North Pole Unwrapped
    --  Broadcast single media Campaign: 5/workout/tailgate
    --  Digital in-store: Shop Your Way video
    --  Rich Media: Back to School Airmixer
    --  Broadcast single media Campaign: Blue Crew
    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' Web site at http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
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CONTACT: Tom Aiello, Sears Holdings, +1-847-286-7387,
 tom.aiello@searshc.com; or Carolyn Goldberg, Euro RSCG Worldwide
 PR, +1-212-367-6947, carolyn.goldberg@eurorscg.com