CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears and Kmart Celebrities Join Nation's Top Designers at the Sixth Annual Design on a Dime Extravaganza
Actress and Designer Jaclyn Smith, TV Designer Ty Pennington, Outdoor
Living Guru Leslie Segrete, and Country Living Editor-in-Chief Sarah Gray
Miller Offer a Preview of Upcoming Fall 2010 Collections
HOFFMAN ESTATES, Ill., April 29 /PRNewswire-FirstCall/ -- Raising the
bar on home design, leading retailers Sears and Kmart will team up with
Housing Works Thrift Shops for the second time to present the sixth annual
Design on a Dime Extravaganza on May 6-8 in New York City. The exclusive
preview will showcase stylized vignettes with designs from the Kmart and
Sears Fall 2010 home collections, celebrating the creative works of Jaclyn
Smith, Ty Pennington, and one of America's top shelter magazines, Country
Living. Also joining the team for her first collaboration will be Leslie
Segrete, who will make an appearance at the VIP reception to offer
design-specific advice on outdoor living to guests. In addition, an
impressive ensemble of top designers from the Sears Holdings Home Design
office will be on-site to talk through the trends and innovations that
inspired the fall collections. Each season the Sears Holdings Design team,
consisting of more than 200 designers, travels the world in search of new
ways to bring the best in style and quality to Sears and Kmart customers.
Design on a Dime is New York City's most popular interior design
charity event. In celebration of its sixth anniversary, 50 of the world's
top interior designers will create unforgettable room vignettes with new
merchandise, which is donated and then sold for 60 to 80 percent off retail
pricing. Since its inception, Design on a Dime has raised more than $2
million for Housing Works, Inc., New York's largest AIDS service
organization. Last year's Design on a Dime Extravaganza - which represented
Sears' and Kmart's debut as the major sponsor - raised more than $600,000
for Housing Works.
"Sears and Kmart are enormously pleased to be partnering with Housing
Works for the second year in a row," said Doug Wurl, VP/GMM of Sears
Holdings' Home Fashions. "Having a presence among such notable industry
talent allows us an incredible opportunity to premiere our collections and
showcase the abilities of our own designers - all while contributing to a
very special cause."
This year Kmart celebrates the 25th anniversary of its partnership with
actress and designer Jaclyn Smith. An iconic beauty, Smith will personally
unveil her latest designs at the VIP reception within The Jaclyn Smith Home
and Outdoor Living Collections - sold exclusively at Kmart.
"I'm so proud to be celebrating 25 wonderful years with Kmart at The
Design on a Dime extravaganza," said Jaclyn Smith. "Since the launch of the
expanded Jaclyn Smith line last fall, this event provides customers with an
opportunity to see how an entire living space can come together seamlessly
and beautifully."
Ty Pennington, host of Extreme Makeover: Home Edition, will also attend
the VIP reception, providing attendees with a hands-on, sneak peek at the
forecasted fall trends for 2010. Pennington will bring guests up close and
personal to his latest designs within his home line, Ty Pennington Style -
sold exclusively at Sears. He will demonstrate how easy and affordable it
can be to incorporate the hottest colors, techniques and trends for the
season into any home.
TV design personality Leslie Segrete, who appeared on TLC's While You
Were Out and Trading Spaces, and the host of A&E's new series $100 Makeover
premiering on Saturday, June 19, will add a new element to the mix during
this year's Design on a Dime event by providing tips on how to incorporate
your personal style beyond the walls of your home. Segrete will show guests
simple ways to transform an outdoor space into a special personal sanctuary
that can be enjoyed by all throughout the seasons. The floral pieces and
container gardens for the space will be provided by Urban Plantscapes, a
New York-based company focusing on green gardening that doesn't use
chemicals or inorganic fertilizers.
Sarah Gray Miller, Country Living magazine's editor-in-chief, will also
be on-hand at the VIP reception to showcase new offerings from the Country
Living collection. Featuring fresh home decor that is a tribute to
authentic design, lasting quality and inviting comfort, the Country Living
collection includes affordable bedding and bath, tabletop, furniture, home
d?cor and outdoor living products.
Ty Pennington, Jaclyn Smith, Leslie Segrete and Sarah Gray Miller will
make their special appearances at the event from 6 to 9 p.m. on May 6 at
the Design on a Dime VIP reception, located at the Metropolitan Pavilion at
125 West 18th Street. Ticket prices start at $150. To purchase tickets or
for more information, visit http://www.housingworks.org/dime or call 347-473-7457.
The May 6 VIP event is followed by free and open-to-the-public shopping
from 10 a.m. to 6 p.m. May 7 - 8.
ABOUT HOUSING WORKS
Founded in 1990, Housing Works has provided lifesaving services such as
housing, medical care, meals, job training, legal help and HIV prevention
education to more than 20,000 homeless and low-income New Yorkers living
with HIV and AIDS. All Housing Works Thrift Shops profits go to Housing
Works. For more information, visit http://www.housingworks.org.
ABOUT SEARS HOLDINGS CORPORATION
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website at http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com
http://www.housingworks.org
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Amy Dimond of Sears Holdings, +1-224-735-8983,
amy.dimond@searshc.com; or Colleen Cleary of Euro RSCG Worldwide
PR, +1-212-367-6883, colleen.cleary@eurorscg.com, for Sears
Holdings
