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Sears and Kmart Expand Consumer Electronics Offerings With New TV Exclusivity Agreement

Sears, Kmart Announce Availability of Select RCA TV Models Just in Time for
                   Soccer Fans and College-Bound Students

    HOFFMAN ESTATES, Ill., June 22 /PRNewswire/ -- Sears and Kmart are
enhancing their consumer electronics product offerings just in time for one
of the world's most famous soccer tournaments and the start of dorm room
shopping by entering into an agreement with RCA(1).

    Through this relationship, Sears and Kmart will offer their customers
an exclusive RCA product lineup featuring high-definition televisions
19-inches and larger.

    Since the digital broadcast switch in 2009, customers have become more
aware of the latest news in home entertainment technology and are now
looking to purchase more high-definition products as a result. In fact, a
recent Consumer Electronics Association(2) study reports that 65 percent of
U.S. homes now own at least one high-definition television, a 13 percentage
point increase from 2009.

    "For more than 90 years, RCA has been a trusted name in American
households," stated Karen Austin, president, Home Electronics for Sears
Holdings. "Offering such a respected and approachable brand furthers our
commitment to provide our savvy shoppers with not only unique products that
they won't find at other retailers, but also with the exceptional quality
and unbeatable value that they have come to know and expect from both Sears
and Kmart."

    The RCA product lineup, available in select Sears and Kmart stores, as
well as online at http://www.sears.com or http://www.kmart.com, includes:



 >
    --  RCA 19-inch 720p LCD TV; reg. price $199.99
    --  RCA 22-inch 1080p LCD TV; reg. price $269.99
    --  RCA 32-inch 720p LCD TV; reg. price $399.99
    --  RCA 40-inch 1080p LCD TV; reg. price  $569.99
    --  RCA 46-inch 1080p LCD TV; reg. price $799.99
    --  RCA 42-inch 1080p LED 120 Hz; reg. price $999.99
    Not only are Sears and Kmart the exclusive retailers of RCA LCD TVs
19-inches and larger, but they are also the only retailers for RCA's LCD
HDTV/DVD Combos, including:



 >
    --  RCA 22-inch 1080p LCD HDTV/DVD Combo; reg. price $299.99
    --  RCA 26-inch 720p LCD HDTV/DVD Combo; reg. price $369.99
    --  RCA 32-inch 720p LCD HDTV/DVD Combo; reg. price $439.99
    Sears and Kmart provide customers access to the hottest items, as well
as exclusive consumer electronics like RCA's LCD HDTVs. By adding the RCA
brand to their existing assortment of top TV models and brands, Sears and
Kmart continue to serve as the go-to resource for customers looking for the
latest in consumer electronics. Additionally, Sears and Kmart pass savings
to shoppers by offering Shop Your Way Rewards on every purchase while
providing payment options, such as financing, layaway and Christmas Club.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, consumer
electronics and automotive repair and maintenance. Sears Holdings is the
2010 ENERGY STAR? Retail Partner of the Year. Key proprietary brands
include Kenmore, Craftsman and DieHard, and a broad apparel offering,
including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer,
as well as the Apostrophe and Covington brands. It also has the Country
Living collection, which is offered by Sears and Kmart. We are the nation's
largest provider of home services, with more than 12 million service calls
made annually. Sears Holdings Corporation operates through its
subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For
more information, visit Sears Holdings' website at
http://www.searsholdings.com.

    (1) RCA is a wholly-owned Trademark of RCA Trademark Management SAS.

    (2) The 12th Annual Household CE Ownership and Market Potential Study
(May 2010) was conducted between Jan. 28 and Feb. 1, 2010. It was designed
and formulated by Consumer Electronics Association (CEA) ? Market Research.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
 larry.costello@searshc.com; or Rory Swikle of Euro RSCG Worldwide
 PR, +1-847-286-8984, rory.swikle@eurorscg.com, for Sears Holdings
 Corporation