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Sears Public Relations And Communications
 
(847) 286-8371

Sears Holdings Brings Customers Closer to Hollywood With Instant Access to Movie and TV Downloads

    Sears and Kmart Team Up with Sonic Solutions to Provide New Digital
                           Entertainment Services

    HOFFMAN ESTATES, Ill., June 28 /PRNewswire/ -- Sears and Kmart announce
plans to launch Alphaline Entertainment powered by RoxioNow(TM), a new
digital service for customers seeking even faster access to the latest in
home entertainment experiences. Through a multi-year agreement with Sonic
Solutions? (Nasdaq: SNIC), the Alphaline Entertainment platform will offer
Sears and Kmart customers on-demand entertainment via a range of
internet-connected devices including HDTVs, Blu-ray Disc players, computers
and handheld technologies.

    When launched later this year, the Alphaline Entertainment service will
allow customers instant access to purchase and rent thousands of their
favorite movies and TV shows from the comfort of their couch. As a result,
the digital version of many movies and TV shows will often be available for
customers to view on the same day the DVD becomes available in stores.

    "With so many movies and endless amounts of TV content available,
Alphaline Entertainment ensures our customers will have the ability to
obtain the latest, high-quality entertainment virtually anywhere, anytime,"
said Karen Austin, president of Home Electronics for Sears Holdings. "This
platform will enable Sears and Kmart to further enhance the services we
offer our customers with the added ability to provide exciting digital
video entertainment."

    The Alphaline Entertainment platform will also provide customers with
the ability to share content among all consumer electronic devices that
have a broadband connection.

    "As customers continue to seek new digital services, they also want
more flexibility and more universally accessible content," said Dave
Habiger, president and CEO, Sonic Solutions. "Alphaline Entertainment
powered by RoxioNow fulfills this desire by providing Sears and Kmart
customers with a seamless solution to access more content from a wider
array of devices."

    Sears and Kmart will work with Sonic Solutions to embed the Alphaline
Entertainment services on a variety of devices from many manufacturers,
letting customers enjoy content while at home or on their mobile devices.
RoxioNow will provide the content delivery infrastructure, software, and
technologies to power the offering, which will appear on consumer
electronics devices sold through Sears and Kmart.

    For information on the Alphaline Entertainment service and the latest
offerings from Sears and Kmart, visit http://www.AlphalineEntertainment.com.

    About Sears Holdings Corporation

    Sears Holdings Corporation (Nasdaq: SHLD) is the nation's
fourth-largest broadline retailer with approximately 3,900 full-line and
specialty retail stores in the United States and Canada. Sears Holdings is
the leading home appliance retailer as well as a leader in tools, lawn and
garden, home electronics and automotive repair and maintenance. Sears
Holdings is the 2010 ENERGY STAR? Retail Partner of the Year. Key
proprietary brands include Kenmore, Craftsman and DieHard, and a broad
apparel offering, including such well-known labels as Lands' End, Jaclyn
Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It
also has the Country Living collection, which is offered by Sears and
Kmart. It is the nation's largest provider of home services, with more than
12 million service calls made annually. Sears Holdings Corporation operates
through its subsidiaries, including Sears, Roebuck and Co. and Kmart
Corporation.

    About Sonic Solutions

    Sonic Solutions? (NASDAQ: SNIC) is powering the digital media ecosystem
through its complete range of Hollywood to Home(TM) applications, services,
and technologies. Sonic's Roxio products enable consumers to easily manage
and enjoy personal media and premium Hollywood entertainment on a broad
range of connected devices. A wide array of leading technology firms,
professionals, businesses, and developers rely on Sonic to bring innovative
digital media functionality to next-generation devices and platforms. Sonic
Solutions is headquartered in Marin County, California.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

 http://www.AlphalineEntertainment.com

  

 
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
 larry.costello@searshc.com; or Rory Swikle of Euro RSCG Worldwide
 PR, +1-847-286-8984, rory.swikle@eurorscg.com, for Sears Holdings