The lazy days of summer are quickly fading and while kids panic and parents rejoice, Kmart is busy transporting more than 7 million pounds of denim to 1,400 stores nationwide.
"Jeans are the uniform-of-choice for kids of all ages and are actually one of the toughest things mom has to buy for her kids because fit and style are such a personal decision," said Lisa Schultz, executive vice president, Sears Holdings Apparel Design.
Schultz continued, "This season we have rolled our true-to-size fit across all the Kmart brands including Route 66 and Thalia Sodi. We have also focused on the denim finish and detail to address fashion trends and individual style. Our goal is to make shopping easier on mom while giving kids the cool looks they want."
Kmart also remains committed to providing the best merchandise at a price that allows families to really outfit kids with what they need, keeping in line with the household budget. With affordable clothing, trendy accessories, and those must-needed school supplies all at one easy location, Kmart has everything families need to get the kids ready for their Back to School debut.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at http://www.kmart.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/ .
SOURCE: Sears Holdings
CONTACT: Colleen Cleary of Kmart, +1-212-546-2463, email@example.com