Sears Celebrates a New Kind of 'Grand' Opening in California

Shoppers Will Find Innovative New Product and Service Mix at Sears Grand

From milk to refrigerators, shoppers are in for a new kind of shopping experience at Sears Grand in Rancho Cucamonga, Calif. Sears, Roebuck and Co. (NYSE: S) will open the doors to its first Sears Grand pilot store in California and the fourth in the U.S. on Saturday, Oct. 30, 2004. The 180,000-square-foot store, located at 8250 Day Creek Blvd. at the Foothill Crossing shopping center, features an unprecedented combination of private and national brands in a bright, colorful, easy-to-shop format aimed at being the ultimate one-stop solution for family and home shopping needs.

Shoppers will find a diverse selection of convenient, new products and services, such as books and magazines, baby supplies, key cutting, plant nursery, card and party supplies, healthy and beauty products, CDs and DVDs -- even pantry items, that complement popular Sears products. Sears Grand offers the best of what Sears is known for -- appliances, lawn and garden equipment, tools, automotive products and services, sporting goods, apparel and hardware -- with an innovative mix of convenience-inspired items.

"Sears Grand offers busy shoppers a way to manage their lives and households more efficiently," said Teresa Byrd, vice president, general merchandise manager for Sears off-mall stores. "We listened to our customers and designed Sears Grand as the ultimate solution for busy families. It's the heart and soul of the Sears shoppers love -- including the quality brands and services we're known for -- with an added level of convenience and ease."

Quality, Convenience and Innovation Stand Out at New Store

From the centralized location to the innovative mix of high-quality products, services and competitive prices, Sears Grand defines one-stop shopping. In addition to shopping national and Sears-exclusive brands, customers also can have their car serviced, get a cup of coffee at the cafe, have film developed in one hour or have window blinds or keys custom-cut. Sears Grand carries hundreds of familiar brands including Lands' End, Craftsman, Kenmore, Cuisinart, Nike, Whirlpool, NordicTrack, CoverGirl and Huggies. Its unique product and service offerings enable multi-tasking families to efficiently manage their busy lives and households.

Other family friendly and helpful store features include a Sears portrait studio and optical shop and shopping carts that have a kid-friendly racecar theme with cup holders for mom and dad. Plus, price verifiers throughout the store enable customers to easily identify the price on any product or to call for assistance if needed.

Sears Grand Celebrates With Grand Opening Festivities on Oct. 30

Sears Grand will host a number of "grand" opening festivities to welcome customers to the new store, including giveaways, product demonstrations and fun character appearances. In addition, the first 500 customers through the doors on Saturday, Oct. 30 will receive $10 Sears Grand gift cards. All customers may enter to win a trip for six to Riviera Maya, Mexico (valued at approximately $6,000) or any of 18 Sears Grand shopping sprees (valued in total at more than $7,000). Additional festivities will take place throughout November.

Sears Grand

Sears Grand is the one-stop home and family solution center that delivers a full range of quality products that no other store provides, all at a great value. Nearly everything busy people need to maintain their homes and keep their families on-the-go can be conveniently found here, under one roof. In addition to leading national and proprietary brands from apparel to home electronics, customers also will benefit from the expertise of the best-trained, most knowledgeable appliance associates in the industry. Sears Grand store hours are Monday through Saturday from 8 a.m. to 10 p.m. and Sunday from 8 a.m. to 8 p.m. Hours will be extended further during holidays.

Sears Grand represents a new full-line store concept for Sears, Roebuck and Co. Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together -- among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million services calls made annually.

SOURCE: Sears, Roebuck and Co.

CONTACT: Lisa Gibbons, +1-847-286-5506, lgibbo3@sears.com , or Katie
Scrivano, +1-312-836-2911, On-site, +1-773-450-5705, or katies@domehk.com ,
both for Sears, Roebuck and Co.

Web site: http://www.sears.com/








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