Kmart, HUGGIES® and March of Dimes Race for Healthy Atlanta Babies in the Kmart/HUGGIES® Diaper Derby, April 3

Atlanta area babies will have the chance to win HUGGIES® Diapers and Baby Wipes on Saturday, April 3 at 1 p.m. in the Kmart/HUGGIES® Diaper Derby at three of the Atlanta area Kmart stores. Baby racers will crawl from start to finish to benefit March of Dimes' Campaign for Healthy Babies. Infants twelve months and under can be entered into the Derby starting at 12:30 p.m. Kmart and HUGGIES® will donate $500 to the March of Dimes to commemorate the race.

What: The Kmart/HUGGIES® "Diaper Derby" to benefit the March of Dimes Campaign for Healthy Babies

  Where:  Kmart                 Kmart                 Kmart
          5590 Mableton Pkwy    1140 Roswell Rd Se    400 Crosstown Rd
          Mableton, GA          Marietta, GA          Peachtree City, GA

  When:  Saturday, April 3, 2004
         Registration begins at 12:30 p.m.
         Derby 1-2 p.m.

Why: As part of Kmart's 2004 fund-raising event program for the March of Dimes, local residents can enter their babies into a "Diaper Derby" for a chance to win HUGGIES® Diapers and Baby Wipes. Additionally, from now until Mother's Day, May 9, the company will sell March of Dimes paper sneakers for $1 each to Kmart customers. The blue, white and red paper sneakers, symbolic of the real ones thousands of people lace up for WalkAmerica, are available for customers to purchase at any register. Last year, Kmart was the number- one team in America, raising more than $3.5 million for the March of Dimes.

CONTACT: Kmart Media Relations, +1-248-463-1021

PRNewswire -- April 2

SOURCE: Kmart; HUGGIES®; March of Dimes

Web site: http://www.kmart.com/








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