Kmart Springs Into Season With New Collections, Solutions And Services For Outdoor Living

Jaclyn Smith and Sandra Lee offer entertaining tips; SHOP YOUR WAY Members Enjoy Expanded Content and Deals

HOFFMAN ESTATES, Ill., March 28, 2013 /PRNewswire/ -- This Spring, SHOP YOUR WAY with special savings on outdoor living and lawn and garden items at Kmart, plus get entertaining tips from Jaclyn Smith and Sandra Lee.

Kmart is launching several new lines of on-trend and affordable patio collections from popular collections La-Z-Boy, Garden Oasis, Country Living and longtime legacy brand Jaclyn Smith, as well as items for the home from multi-Emmy award-winning lifestyle and television personality, Sandra Lee with options for every taste and lifestyle.

"Nothing brings family and friends together like a spring or summer outdoor celebration, and Kmart wants to help make memories by offering affordable, stylish and accessible all-weather furniture and decor," said James Alt, vice president, seasonal and outdoor living, Sears Holdings. "We pride ourselves on offering outdoor patio collections that have been designed exclusively for Kmart by our expert design team, and inspired by current trends, cultures and textiles."

In the spirit of transforming the backyard into an ultimate outdoor retreat, Kmart celebrity designers Jaclyn Smith and Sandra Lee have teamed up to offer tips on how to entertain with style. Additional tips can be found in the Sandra Lee magazine now available at Kmart. 

"First being a Texas girl and now a California girl, I'm always having family and friends over for outdoor dinner parties, small get-togethers and of course - to celebrate birthdays and holidays," said Jaclyn Smith, Kmart celebrity designer and Hollywood icon. "Which is why I love working with Kmart to design timeless and sensible pieces for outdoor entertaining that can be enjoyed year-round no matter the occasion."

Jaclyn Smith's Tips for Setting the Scene

  • Know Your Space – If you have a small patio or deck, don't overcrowd it with large furniture, rather use bistro sets that are designed for smaller spaces such as the Jaclyn Smith Stegner 3 piece bistro set. Larger spaces are great for the overstuffed cushion lounge sets and bold colors featured in the Jaclyn Smith Chandler 4 piece seating set.
  • Color Pop – Utilize umbrellas, seat cushions and pillows to bring in a pop of color. Switching out throw pillows is a quick and easy fix to changing the mood of any party. Try bright patterns for an afternoon barbeque, or bring in muted solid tones for a more sophisticated evening event.

Sandra Lee's Tips for Bringing the Table to Life

  • Bring the Indoors Out – Unless you're hosting a child's birthday party, nix the paper plates and plastic utensils. Add sophistication and elegance to the backyard by bringing glass or ceramic plates to the patio table, and serve beverages in glasses. The Sandra by Sandra Lee collection sold exclusively at Kmart stores and Kmart.com offers great dining sets to complete any tablescape including the Sandra by Sandra Lee square porcelain dinnerware set. This small touch will go a long way.
  • Freshen Up the Table – Fresh flowers from the garden make for the perfect final touch to any tablescape. Depending on the theme of the party, switch up the flower arrangements to give an extra flare to the table. Use bright flowers like Gerber Daisies for afternoon parties, and Orchids, Hydrangeas or Peonies for an evening soiree.

For more expert tips and a way to connect with celebrities Jaclyn Smith and Sandra Lee, check out SHOP YOUR WAYSM, a community that links Members with exclusive content, deals and social shopping on an interactive website. Be sure to visit the COUPONS section on SHOP YOUR WAY to enjoy additional Members-only exclusive deals. To earn reward Points to use toward future purchases, follow celebrities like Jaclyn Smith and Sandra Lee, or to sign up to become a SHOP YOUR WAY REWARDS Member visit www.ShopYourWay.com and follow Jaclyn and Sandra's celebrity pages at www.ShopYourWay.com/JaclynSmith and www.ShopYourWay.com/SandraLee.

Beautify the Lawn & Garden
Looking for that perfect flower to finish your tablescape or brighten up your yard? The outdoor space doesn't stop at the patio, so liven up your landscape with fresh flowers and lush plants. Kmart offers a Garden Center at each of its locations nationwide, and recently launched an online portal for tips on how to make the most of any garden. Visit the Kmart Garden Solutions Center at www.Kmart.com/garden for expert advice, project guides, plant library, design inspiration and other tools.

Bring it Home: Introducing Kmart Home Delivery and Assembly
Kmart is making it easier than ever to transform the backyard by offering home delivery on oversized items including Kmart's wide variety of outdoor living patio collections. This service is available at most Kmart stores, starting at $59.99. Additional items, such as assembly and haul-away, can be added to the home delivery order for $10 each. It's a perfect service for those who may have limited transportation options, or for those who are looking for a convenient way to get large purchases to their home without the hassle of manually handling oversized and heavy items.

If you are looking to save time, Kmart offers free store pickup when you buy online. Visit www.Kmart.com/outdoorliving to see the catalog and shop the full collection of available pieces from Kmart's Outdoor Living collection. Customers looking for a flexible payment plan are invited to take part in an eight week or 12 week layaway program, allowing them to make biweekly payments and giving customers the added convenience of a payment schedule. Enjoy free layaway on new purchases made in-store only on Mar. 31, 2013 through Apr. 6, 2013.*

*Layaway Disclaimer – Non-refundable cancellation fee applies. Requires down payment and biweekly payments. Free layaway promotion will waive $5 service fee on an eight week contract and $10 service fee on a 12 week

About Jaclyn Smith
The Jaclyn Smith collection is exclusively sold at Kmart stores nationwide. The collection includes apparel, dinnerware, furniture and home decor, offering simple, elegant and timeless essentials designed to beautify everyday life.

About Sandra by Sandra Lee
Sandra by Sandra Lee is an exclusive collection of home products available at Sears and Kmart stores nationwide. The collection includes cookware, utensils, gadgets, bakeware, tabletop items and storage solutions. It is designed to help over-extended homemakers and busy professionals live their lives beautifully and simply.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Leah Eisenstein
Zeno Group for Sears
(312) 396-9766
Leah.Eisenstein@zenogroup.com

SOURCE Kmart








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