Sears® and Kmart® Offer Five Times Rewards Points

Rewards Equal Five Percent Back on Qualifying Purchases

HOFFMAN ESTATES, Ill., Oct. 31, 2011 /PRNewswire/ -- Sears Holdings is making shopping more rewarding than ever. The company announced today it is offering five times the Shop Your Way Rewards points—equal to five percent back—on all qualifying purchases. The offer, which is available to all Sears credit cardholders who are also Shop Your Way Rewards Members, begins immediately at both Sears and Kmart stores and will continue year-round at Kmart. Sears is providing the offer until Jan. 28, 2012.

"We know budgets are tight, so we want to reward our customers by offering them ways to stretch their dollar," said Dave Friedman, SVP and president, Marketing at Sears Holdings. "We believe this program will help families get more out of every visit to Sears and Kmart when they use their Sears card."

Sears cardholders have more choices than ever, and now will be able to choose between the extra Shop Your Way Rewards points or special financing, when both options are available. Customers can apply for a Sears card online at Sears.com or in their local Sears or Kmart store; if approved, the offer is instantly available on qualified purchases at both stores. Sears card members also get exclusive offers at www.sears.com/creditoffers.

Five times the Shop Your Way Rewards points should prove particularly helpful this holiday season. According to the National Retail Federation, the average person will spend an additional $130.43 on holiday gifts this season to take advantage of sales and discounts on apparel, electronics, home goods and other items for themselves and family members, up from $112.20 last year.

"We're presenting creative, money-saving options to our customers," said Friedman. "We want to reward them for their loyalty to both Sears and Kmart by helping them get the most out of their shopping experiences during the holidays and beyond."

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. | Twitter: @searsholdings| Facebook: http://www.facebook.com/SHCCareers.

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Shannelle Armstrong

Jennifer Nau

Sears Holdings

JSH&A Public Relations

847-286-0715

630-932-7987

Shannelle.Armstrong@searshc.com

JenniferN@jsha.com



SOURCE Sears Holdings Corporation








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