Kmart® Helps Customers Celebrate the Spookiest Day of the Year

Retailer Provides Shoppers with Everything They Need for a Frighteningly Fun Halloween

HOFFMAN ESTATES, Ill., Oct. 13, 2011 /PRNewswire/ -- Kmart takes Halloween beyond ghouls, ghosts and goblins by offering a one-stop-shopping destination for everything families need in order to make this Oct. 31 memorable. According to the National Retail Federation's (NRF) 2011 Halloween Consumer Intentions and Actions Survey, seven in 10 Americans are planning to celebrate Halloween this year, which is more than ever before(1). With its exclusive "Totally Ghoul" line of high-quality decor and costumes, Kmart is the go-to resource for Halloween must-have items.

Kmart is offering customers a spooktacular way to shop for everything from costumes and candy to haunted house–worthy indoor and outdoor decor. "Attack of the 50-Foot Halloween Party" is an online guide of tips and tricks on how to celebrate and throw the biggest Halloween party with style, plus a resource for the best deals of the week. You can also register on Kmart's Facebook page for a chance to win your own Monster Party(2).

With nearly 50 percent of Americans planning to decorate their home and yard, according to NRF, Kmart is helping meet the demand for specialty costumes with the creation of "Totally Ghoul Boo-tiques" in 188 stores nationwide(3). Kmart "Totally Ghoul Boo-tiques" will feature unique costumes that have been created by its design team in New York. While in a "Totally Ghoul Boo-tique," you can shop in a family-friendly atmosphere and check out the season's hottest and most horrifying "Totally Ghoul" Halloween items, such as animated monsters and inflatable ghosts. Customers shopping in Kmart stores also have the opportunity to try on costumes.

As a haven for spine-chillingly affordable costumes, Kmart continues to provide Halloween looks for kids, adults and pets alike, including some of this year's most popular and "Totally Ghoul" styles: zombies, pirates, fairy tale characters and superheroes. With more than 1,000 costumes to choose from online and hundreds in-store, Kmart provides a quick solution to the frightfully difficult Halloween challenge of finding the right costume. The online "Totally Ghoul Costume Finder" helps Kmart.com customers narrow their costume search by providing costume categories, age groups and accessories.

"Whether you're looking for food, beverages and paper products for entertaining; candy to hand out to trick-or-treaters; a costume for you, your kids or pets; or scary decorations to make your home the neighborhood destination, Kmart is your one-stop shop with all of the merchandise your family needs at a value to make Halloween hauntingly fun," said James Alt, vice president, Seasonal and Outdoor Living. "Customers can go online or to their local Kmart store to find exclusive items at affordable prices. And visit our Halloween Headquarters at Kmart.com/Halloween to shop for thousands of costumes and decor by easy-to-use categories and tools."

Kmart continues to provide customers with the most convenient ways to shop for festive Halloween decor. The retailer's multiple online buying options include traditional online purchasing, its Buy Online, Pick Up in Store option (powered by mygofer.com, this service is now available in more than 1,000 Kmart stores via either mygofer.com or Kmart.com) and its easily accessible, online layaway plan. Kmart also offers customers the ability to earn points buying the things they want and need through its Shop Your Way Rewards loyalty program.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that includes Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

(1) According to the National Retail Federation's (NRF) 2011 Halloween Consumer Intentions and Actions Survey (http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1197)

(2) No purchase necessary. Sweepstakes ends 10/24/11. Void where prohibited. Must be a legal resident of the 50 United States and the District of Columbia, 18 years or older. See official rules at https://www.halloween50footparty.com/officialRules.php.

(3) To learn if there is a "Totally Ghoul Boo-tique" in your area, call your local Kmart for additional details

Media Contacts:


Shannelle Armstrong

Rory Swikle

Sears Holdings

Euro RSCG Worldwide PR

847-286-0715

312-532-0220

shannelle.armstrong@searshc.com

rory.swikle@eurorscg.com



SOURCE Kmart








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