Sears Offers Huge Savings at Day After Christmas Sale

Sears Shoppers Find Even More Savings Following the Christmas Holiday

Patient shoppers know that after-Christmas sales and year-end clearances can be the best time to find unbeatable deals. Today, Sears announced it is cutting prices storewide -- even on big ticket items like electronics. With prices this low, it's the perfect time to use Sears' gift cards and buy those gifts shoppers have been eyeing all season but didn't want to buy for themselves.

"Sears after-Christmas sale allows us to continue to give our customers unbeatable prices on the best, quality merchandise," said Don Hamblen, Sears' chief marketing officer. "In these tough economic times, it's imperative to Sears that we continue to ensure Sears' customers get the most value for their hard-earned dollar on the widest range of merchandise."

On Friday, Dec. 26, from 7:00 am - noon, Sears will offer Morning Doorbusters, plus special savings up to 75 percent off on home electronics' clearance items. Additional deep discounts include:

  -- Save $100 on Element 32" LCD HDTV and buy for only $399.99
  -- Save $40 on Craftsman garage door opener with guaranteed next day
     installation for only $149.99
  -- 50% Off Craftsman Quiet Glide Tool Storage
  -- 60% Off fleece and knit tops for the family
  -- Up to 66% Off Canyon River Blues jeans for men, women and kids -- all
     only $9.99
  -- 65% Off all women's fashion boots
  -- Buy One Get One 50% off all toys
  -- Receive a $25 Sears Gift Card instantly when you buy any set of four
     tires


Additional savings, during Sears' 3-Day Semi-Annual Lingerie Sale, Dec. 26-28, will be offered with 40-50 percent off bras, panties and shapewear.

And, the savings will continue, Dec. 26-31, when customers use their Sears credit card, including:

  -- For any fitness equipment over $399 with a Sears credit card, take
     advantage of No payments, No Interest until February 2010 or five
     percent cash back after mail-in rebate
  -- For any appliance over $399 with a Sears credit card, choose No
     payments, No Interest for 12 months or free Delivery and Haul away
     after mail in rebate
  -- For any mattress over $499 with a Sears credit card, choose No
     payments, No Interest for 18 months and Free Delivery and Haul away
     after mail in rebate


Additionally, for customers who waited, Sears will offer incredible deals on its top-selling tool storage items. All tool boxes, chests and storage are on sale, some up to 50 percent off. Visit http://www.sears.com/storagespectacular for details.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/.

First Call Analyst:
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SOURCE: Sears, Roebuck and Co.

CONTACT: Kelly Ramirez of Euro RSCG Worldwide PR, +1-212-367-6926,
kelly.ramirez@eurorscg.com, for Sears, Roebuck and Co.; or Shannelle Armstrong
of Sears Holdings, +1-847-286-0715, SARMS15@searshc.com

Web site: http://www.sears.com/








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