Shoppers Look To Sears and Kmart as They Usher in Holiday Shopping Season

WHO: With lines starting as early as 1:30 a.m. on Nov. 28, and getting up to 400 deep in some markets, shoppers were out and about taking advantage of the great deals at Kmart and Sears, on what's traditionally one of the busiest shopping days of the year -- Black Friday.

"Both Sears and Kmart saw about the same lines as last year's Black Friday and are continuing to see a steady flow of customers throughout the day," said a company spokesman. "Following the initial doorbuster rush for home electronics and toys, customers spent more time in-store this year shopping for additional items, such as apparel and jewelry."

"Overall, shoppers were in good spirits and excited to shop this year. Managers passed out coffee to patient customers waiting for doors to open, and once inside customers took their time looking for great deals," continued the company spokesman. "And, at Sears many customers made donations to our Heroes at Home Wish Registry in effort to help give back to our U.S. service men and women over the holidays."

WHAT: Shoppers across the U.S. descended upon their local Sears and Kmart stores to find early morning Doorbusters and Black Friday deals. Both stores will continue to offer unbeatable savings throughout the weekend.

SEARS: Starting at 5 a.m. Sears offered more than 450 Doorbusters and deals throughout the day with up to 75% savings. Popular items included: the Kenmore washer/dryer, TomTom GPS, Sharp HD TV, fine jewelry, Canyon River Blues jeans for men, women and kids, and Guitar Hero bundles.

Throughout the weekend, Sears will continue to offer additional deals, including:

-- 65% savings on American Tourister 7-pc. Luggage set, sale $89.99, reg. $260.00

-- 60% savings on Men's NordicTrack active jackets, sale $39.99, reg. $100.00

-- 50% savings on Craftsman 12-drawer ball-bearing tool storage combo, sale $374.98, reg. $749.97

-- 30% savings on Kenmore Magic Blue canister vacuum sale $69.99, reg. $99.99

KMART: At 6 a.m., Kmart kicked off the day with hundreds of Doorbusters and deals with savings of up to 50% on average on a wide variety of merchandise. Popular items included: Sylvania LCD TV, Sony Blu-ray disc player, Jaclyn Smith women's 100 percent cashmere sweaters, as well as Craftsman tools, outerwear in colder markets, and a variety of toys.

Kmart will offer additional deals and savings throughout the weekend, including:

  -- 70% off fine jewelry, 50% off sterling silver and 25% off watches
  -- 28% savings on Polaroid T1031 digital camera, sale $99.99, reg. $139.99

-- Buy one, get one free Joe Boxer Women's and kids' sleepwear and men's 3-pc sets (of equal or lesser value)

-- Buy two, get one free Thomas the Train engine playsets and accessories (of equal or lesser value)

  WHEN:  Nov. 28 through Nov. 30, 2008

  WHERE:  Popular products from across U.S. Sears and Kmart stores.

CONTACT: Regina Pelz-Westergaard at 224-213-0411 or regina.pelz-westergaard@eurorscg.com.

PRNewswire -- Nov. 28
First Call Analyst:
FCMN Contact:

SOURCE: Sears Holdings Corporation

Web site: http://www.searsholdings.com/








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