Lucky Sears' Shoppers Search and Win With Million-Dollar 'Golden Wish Ticket' Giveaway

More Than 22,000 Prizes to Be Awarded In-Store and Online This Holiday Season

Ever wonder what it would be like to go shopping with music icon LL Cool J? Have your bedroom made-over by designer Ty Pennington? Hop on the back of an Orange County Chopper with one of the Teutuls, stars of the hit TV show, American Chopper? This holiday season, Sears' shoppers have the chance to win one of 40 once-in-a-lifetime 'golden wishes' and more than 22,000 prizes in "The Golden Wish Ticket Instant Win Game" now through Dec. 24. Hundreds of Sears' shoppers have already won prizes, both in-store and online at http://www.sears.com/.

"'The Golden Wish Ticket Instant Win Game' lets Sears spread the spirit of the holidays to our customers and give back to them with wishes that go beyond their dreams," said Don Hamblen, Sears' chief marketing officer. "It's especially important this year that Sears continues to be a place where families cannot only find the best prices and merchandise, but also celebrate the holidays with a chance to win a 'Golden Wish,' too."

More than 30 million Golden Wish tickets will be distributed in-stores and online while supplies last. Customers peel and reveal the ticket to determine if they've struck gold. Online at http://www.sears.com/ LL Cool J, Ty Pennington, and the Teutuls, take players on an entertaining search for the Golden Wish ticket. Players simply select their favorite celebrity character, which "jumps" into the wish bag to help find the winning ticket. Players can pick the ticket they find in the bag or send them back in for another try. Thousands of tickets reveal instant prizes and savings coupons on Sears' merchandise.

Sears shoppers have already won MP3 players, jewelry, gift cards and much more, including DeVonne Whiting from Indiana, who won the 'Man's Basement Paradise' Golden Wish Ticket prize. Whiting won a complete entertainment package, including a refrigerator, microwave, beverage center and pool table. "It's an amazing holiday gift," said Whiting. "I had so much fun searching for the Golden Ticket online with the Ty Pennington and LL Cool J characters! I've always loved Sears and this is a tremendous blessing."

Forty Golden Wishes will be granted, including the following:

-- "Shopping Spree with LL Cool J" at Sears in either New York City or Los Angeles. Includes airfare, two nights' lodging, $1,500 spending money for winner and a guest, along with a $500 Sears gift card to use during the shopping spree.

-- "Ride an OCC Chopper with the Teutuls": An all-expense paid trip to the set of American Chopper for two, where the winner goes for a ride of their choice of the DieHard® or Craftsman® chopper with the Teutuls. Includes airfare, lodging and expenses.

-- "Custom Bedroom Makeover from Ty Pennington": A personal in-home bedroom makeover consultation from Ty Pennington, plus a $2,000 Sears gift card to purchase Ty's home fashions.

-- "Backyard Makeover": A dream backyard package, including a Craftsman professional tractor, mower, line trimmer, blower, chain saw, pressure washer, Kenmore® Elite island gas grill with five additional modules. Also includes a complete Monaco patio set, including dining set, gathering island, seating set, umbrella, stand and fire pit.

-- "Kenmore® Kitchen Makeover from Eric Cohler": A new Kenmore kitchen, including Trio ice-water refrigerator; double-oven freestanding range and Utrawash HE dishwasher plus an in-home design consultation with leading interior designer Eric Cohler.

-- "Sony Dream Media Room" including a Sony 52" LCD HDTV, Sony THIB sound system, Sony Blu-ray player, Sony HD camcorder and Sony 80GB Playstation 3.

-- "Craftsman® Golden Toolbox": A custom golden Craftsman Pro Chest filled with Craftsman tools.

A variety of secondary prizes will be awarded, from Sony 52-inch LCD HDTVs , Gladiator refrigerators for the garage and diamond anniversary bands to a Kenmore three-burner gas grill, Craftsman lawn and garden equipment, and Beverly Hills Polo Club watches, and much more.

A full listing of prizes can be found at http://www.sears.com/.

Wish Ticket game pieces will be given out with transactions at Sears, participating Simon Mall Santa Stations and on Sears Home Services calls, play online at http://www.sears.com/.

About Sears Holdings Corporation

Sears Holdings Corporation (NASDAQ: SHLD) is the nation's fourth largest broadline retailer with over $50 billion in annual revenues and approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com/.

"The Golden Wish Ticket" abbreviated rules

No purchase necessary. A purchase will not increase your chances of winning. Open to legal residents of the United States (D.C.), 18 years and older. Void where prohibited. The Golden Wish Ticket Peel & Reveal Instant Win Game: Ends 12/24/08 or while supplies last. All prize claims must be postmarked by 1/9/09 and received by 1/16/09. The Golden Wish Ticket Online Instant Win Game: Ends 12/24/08. For Official Rules, prize descriptions, prize claim instructions and odds disclosure, for the Golden Wish Ticket Peel & Reveal Instant Win Game and for the Golden Wish Ticket Online Instant Win Game visit http://www.sears.com/wishticket. Sponsor: Sears Roebuck and Co., 3333 Beverly Rd. Hoffman Estates, IL 60179.

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SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears Holdings Corporation; or Tom Aiello
of Sears Holdings Corporation, +1-847-286-7387, TAIELL1@searshc.com

Web site: http://www.sears.com/
http://www.searsholdings.com/








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