Reinvent Your Kitchen This Spring!

Nation's Number One Appliance Retailer Unveils New Products from Kenmore, Bosch, Electrolux, KitchenAid and G.E. at 2008 Kitchen/Bath Industry Show

Live Appearance by Extreme Makeover: Home Edition Designer Ty Pennington!

Reinvent your kitchen this Spring with breakthrough appliance innovation from Sears. With show-stopping new product introductions and tips from well-known experts in the field, Sears is helping Kitchen/Bath Industry Show (K/BIS) attendees become the master of their kitchen and bath reinventions.

The nation's leading appliance retailer debuts the latest from the Kenmore brand and other brands such as Bosch, G.E., KitchenAid and Electrolux, at this year's annual K/BIS tradeshow which begins today at Chicago's McCormick Place and continues through April 13. Ground-breaking technology, revolutionary design and "going green", combined with Sears' longstanding commitment to quality, are among the highlights on display at the Sears booth (S4925). In addition, Sears is the only retailer where customers can find the top eight appliance brands from Bosch to GE to Electrolux to Jenn-Air, as well as the nation's leading appliance brand -- Kenmore.

"Sears is well-recognized as the best destination for shopping for home appliances, so it was natural for us to want to showcase our latest and most innovative products at K/BIS, the world's largest international trade show event dedicated to the kitchen and bath industry," said Steven Light, Vice President and General Merchandise Manager, Sears Home Appliances. "We are thrilled to be at K/BIS to give consumers a preview of products they will find in our stores later this year."

Breakthrough Technology and Innovative Products

Specifically, Sears is showcasing several new innovations from its Kenmore brand, including:

  Kenmore Elite Side-by-Side Refrigerator with Shaved Ice
       -  From smoothies and slushies to ice packs and sore throat remedies,
          the shaved ice dispenser brings new possibilities to homeowners
       -  Creates simple and convenient home entertaining opportunities,
          such as chilled food platters and specialty drinks
       -  Retail price: $1,799-$1,999


  Kenmore Elite Refrigerator with Microban® Antimicrobial
  --  The Kenmore brand unveils a breakthrough in refrigeration technology
      with the addition of crisper drawers with Microban® antimicrobial
      product protection. While the Microban antimicrobial feature is not a
      replacement for regular cleanings, it ensures that the surface of the
      crisper bin doesn't harbor stain and odor-causing bacteria between
      cleanings. The protection lasts the lifetime of the refrigerator and
      does not wash or wear away over time.  Available now in Sears stores.
      Retail prices range from $1099 to $1399, depending on the color and
      model.

  Other product introductions in the Kenmore line include:
  --  Kenmore Elite Ice and Water Trio
       -  New Flush-mounted dispense with Kenmore's exclusive blue LCD
          display
       -  Maximum shelf space to store deli trays, sheet cakes and more
       -  Exclusive tilting freezer door provides easy access to hard to
          reach items
       -  25 cubic feet of total storage space
       -  Retail price: $2599
  --  Kenmore Elite Washer/Dryers in designer colors - Chai, Twilight and
      Truffle
       -  Kenmore began its leadership as the laundry color authority and
          continues to innovate and expand the line to offer more choices in
          color that are guided by home interior trends, providing a color
          alternative for almost any home
       -  Retail price begins at: $1699 based on model and color
  --  Kenmore Elite Oasis Washer and Dryer
       -  Uses steam care technology to refresh your clothes.  Almost like
          taking your clothes to the cleaners.
       -  Relaxes the wrinkles and refreshes clothes completely
       -  The Oasis(HT) and Oasis(ST) pair is now available in white for the
          regular retail price of $1099. SteamCare and energy efficiency are
          also available in the HE5t Steam Laundry pair in white and the
          designer color, barolo. Prices range from $1,499 to $1,599 for
          washers and $1,199 to $1,299 for dryers depending on color. Base
          pedestals retail for $259.99 each in color and $229.99 each in
          white.


Additional, new and exciting products being unveiled at K/BIS this year include products from Whirlpool, GE, LG, Bosch and KitchenAid. Please see appendix for further product specific details.

Ty Pennington Live at K/BIS, Friday, April 11, 2008 at 9am

"The kitchen is the heart of the home -- the place where family and friends gather most often, and because of this, it's important to make your kitchen as inviting and efficient as possible," said Ty Pennington, master designer for Sears. "I teamed up with Sears at this year's K/BIS to help people find ways -- both big and small -- to improve and enhance their homes. For instance, look at the fun you can have with the new Kenmore Elite Side by Side Refrigerator with Shaved Ice. Think of the fun you can have with your kids making snow cones this summer!"

Resolving to Go Green

Another way Sears is committed to helping consumers reimagine their lives is by teaming up with HGTV. The unique partnership will include a sponsorship of "Green Home" and will feature a kitchen outfitted with high-efficiency Kenmore appliances that save both water and energy.

"Going Green is another area that Americans want to tackle, but we know it's hard to get started because it's either intimidating or too expensive," said Eric Stromer, DIY expert and host of HGTV's "Over Your Head". "Not only are you making a positive change for the environment, but the savings on energy and water can be dramatic."

Reimagine You

Sears' presence at K/BIS is part of a broader company campaign this year to challenge Americans to Reimagine their lives. A recent Sears online survey asked more than 1,500 people how they felt about their homes and their lives. And, given the chance, nine out of 10 Americans said they would welcome a change in their home and nearly half chose the kitchen and the bathroom as the rooms they most wanted to reimagine.

Equally important, sixty percent of Americans would like to make their homes more "green" but don't know where to start. To further the program's reach and help inspire people to improve their lives and enhance their homes, there is the dedicated website: http://www.reimagineyourself.com/. This website destination offers online content to provide financial tips, green tips, makeover videos with Team ReImagine, motivational tips, custom design content, ask the expert and a chance to enter the $300,000 Sears Home Giveaway sweepstakes on Sears.com.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/.

  ADDITIONAL PRODUCT INFORMATION

  Whirlpool
  --  Washer WFW9500TW/C:
       -  Naturally steams out touch stains from grass to grease with
          virtually no pretreating
       -  Washes 16 pairs of jeans in a single load*  (*various sizes)
       -  Uses 73% less water and 77% less energy* (*compared to
          conventional washers manufactured before 2004, using the Normal
          cycle)
       -  Retail price: $1,299 (white), $1,399 (Tuscan Chestnut)
  --  Dryer WE(G)D9500TW/C:
       -  Naturally steams out odors and relaxes wrinkles in as little as
          15 minutes
       -  Now available in Tuscan Chestnut, Aspen and White
       -  Pair it with optional Laundry 123 storage towers, pedestals and
          worksurface for an instantly organized laundry room
       -  Retail price: $1,099 (white), $1,199 (Tuscan Chestnut)

  GE
  --  GE Profile French Door Bottom Freezer Refrigerator with Armoire
      Styling
       -  Two stacked freezer drawers; top drawer allows for easy access to
          smaller, more frequently accessed items
       -  External, integrated water dispenser that does not take up
          valuable space inside the refrigerator
       -  Efficient, bright LED interior lighting
       -  Retail price:$2,299-$2,999
  --  GE Profile Single/Double Wall Oven
       -  Two fully functional ovens in one 30-inch wall oven cutout
          (industry-exclusive)
       -  5.0 cubic feet of total capacity (no single wall oven on the
          market has more capacity)
       -  Special pizza and slow cook mode
       -  Convection in lower oven
       -  Retail price:$2,799
  --  GE Profile SmartDispense Frontload Laundry Pair
       -  Washer holds 6 months' worth of laundry detergent and fabric
          softener and dispenses based on water hardness, soil level of
          load, and cycle selection/fabric type
       -  Huge capacity - 4.2 cubic foot washer and 7.5 cubic foot dryer
          (largest frontload matching dryer on the market)
       -  Most comprehensive stain removal system on the market
       -  Communication between washer and dryer
       -  New baffle-dry system in dryer
       -  Retail price:$1,099-$1,299

  Bosch
  --  Bosch Linea Refrigerator
       -  Counter-depth, side-by-side Linea Refrigeration
       -  Delivers superiors food preservation and inventive interior
          features, combined with stunning and clean design
       -  Features the DUALCOOL system that enables independently controlled
          temperature settings
          --  Ensures consistent temperatures within each side, while
              eliminating the transfer of odors between compartments for
              more hygienic storage of food
       -  Features SUPERCOOOL/SUPERFREEZE functions, which enables consumers
          to quickly chill warm foods fresh from the supermarket by dropping
          the interior temperature to the lowest possible setting
       -  Retail price: $1,699-$2,599

  KitchenAid
  --  Dual fan convection double oven with steam-assist technology. First
      full size steam-assist oven available, offers professional results for
      meats, bread, poultry and dessert
  --  36-inch Cook Top with 5 burners, includes 20,000 BTU burner
  --  Retractable vent reaches 14" in height and allows steam or particles
      from your pan to hit the exhaust vent faster.   Retractable vent
      allows versatility in kitchen design
  --  Industry exclusive 72" high French door counter depth refrigerator
      allows more space inside and the short door span allows more
      versatility for kitchens with island configurations
  --  Dishwasher features four stainless steel wash arms, pro scrub option
      and a culinary tool rack

First Call Analyst:
FCMN Contact: chelsea.moreno@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Taline Kundakji, +1-212-367-6922, Taline.kundakji@eurorscg.com,
or Larry Costello, +1-847-286-9036, Lcoste5@searshc.com, both for Sears,
Roebuck and Co.

Web site: http://www.sears.com/
http://www.searsholdings.com/
http://www.reimagineyourself.com/








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