Sears Brings State of the Art Samsung Refrigeration Line to Its Stores

Samsung Side-by-Side Refrigerators and Front-Loading Washer and Dryers Now Available at Sears

Sears, Roebuck and Co. and Samsung Electronics, a global leader in consumer electronics and home appliances, today announced the addition of Samsung refrigerators to Sears line-up of leading appliance brands. Beginning today, Samsung side-by-side refrigerators are available at Sears stores nationwide. Samsung front-loading washers and dryers have been available at Sears since November 2007.

"The addition of Sears to Samsung's expanding family of U.S. retailers marks the further availability of Samsung's high-quality and sleekly-designed home appliance products to consumers looking for the perfect combination of form and function in their home," said James Politeski, vice president of Home Appliance Sales and Marketing, Samsung Electronics. "We are pleased to add the nation's leading retailer of home appliances to our existing foundation of strong retail partners. We hope to expand on our current offerings in the near future with the addition of Samsung's entire line of home appliances including ranges and dishwashers in order to provide Sears customers quality appliances that they will truly be proud to buy."

Sears will carry Samsung's Twin Cooling side-by-side refrigerators specifically designed to keep food as fresh as possible. The refrigerator and freezer are independently cooled to maintain optimal humidity levels so food is preserved longer and odor transfer is eliminated. The side-by-side line offers consumers a large 26 cu. ft. of space with innovative design features. Blue LED lights and hidden hinges give the refrigerator a sleek, contemporary look ensuring it will be the centerpiece to any kitchen. The refrigerator will be available at Sears in real stainless, platinum, white and black.

Sears also carries Samsung's VRT front-loading washer line. Vibration Reduction Technology is a unique technological breakthrough that reduces vibration and noise from unbalanced loads in the high speed spin cycle, up to 1300 RPM. Consumers can now get the ultimate in quiet operation no matter where they place their laundry pair -- even on second floors or close to living areas. The large 3.8 cu. ft. capacity allows even king-sized comforters or multiple pairs of jeans to be washed in one load. The Samsung VRT Front-Loading Washer will be available at Sears in stylish colors such as stratus gray, neat white, and tango red with matching electric and gas dryers and pedestals.

"Consumers trust Sears for the products, brands, financing, delivery, service and shopping experience to help them re-invent their kitchens," said Steven Light, vice president of Home Appliances at Sears, Roebuck and Co. "Because Samsung is known for its industry leading design and problem-solving features, we are pleased to now offer these innovative products at Sears."

Samsung home appliance products are currently available at Sears and Sears.com.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit http://www.samsung.com/ for more information.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 935 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/.

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SOURCE: Sears, Roebuck and Co.

CONTACT: SungIn Cho of Samsung Electronics America, +1-201-229-4752,
sungincho@sea.samsung.com; or Laura DiStefano of MWW Group, +1-201-231-6002,
ldistefano@mww.com; or Larry Costello of Sears Holdings, +1-847-286-9036,
lcoste5@searshc.com

Web site: http://www.sears.com/
http://www.searsholdings.com/
http://www.samsung.com/








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